Firstly, brands like Foreo are embracing the customizable at-home facial routine. This is ensured through the linkage of the company’s facial sonic cleansing brush — the Luna 3, with the FOREO For You app to tailor the product to one’s exact skin care needs. Secondly, labels like Kate McLeod are being conscious of the natural environment by introducing products that are waste-free. The Daily Stone solid moisturizer is a good example — 80% of it is pure cocoa butter.
Finally, the July 2019 cosmetics list calls attention to brands that seek to grasp consumer attention through beauty-oriented pop-ups. Murad, for example, is harnessing science to push wellness in a temporary shop.